Advertising Manager
at
HOMEQ Corporation
| Title | Orders of Sacrifice (98s) |
| Brief | We needed a way to connect Remembrance Day messaging with generations of Canadians who never knew war in their lifetimes. With the usage of food delivery apps at an all-time high during a Covid-19 lockdown, our solve was to re-create WWII-era military field rations and make them available via DoorDash, a popular delivery platform. Based on references from the Canadian Museum of War, items in the ration kits included hard-tack biscuits, canned corned beef, sardines, and tea.The kit was at the centre of a storytelling experience that made the experience of WWII soldiers more tangible to modern-day Canadians. A QR code inside the kit led to a guided unboxing video narrated by two of Canada’s oldest living veterans, who used the items as jumping-off points to share their memories. All proceeds from the kits benefited Canada’s veterans. |
| Agency | Zulu Alpha Kilo |
| Campaign | Orders of Sacrifice |
| Advertiser | HomeEquity Bank |
| Brand | HomeEquity Bank |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | ..k M...eh Subscribers Only |
| Executive Creative Director | B...n M...ay Subscribers Only |
| Art Director | ..c B..h Subscribers Only |
| Art Director | M....el Ro....uk Subscribers Only |
| Copywriter | ..n Cu....gs Subscribers Only |
| Copywriter | M...o B...ar Subscribers Only |
| Designer | D...n D...ic Subscribers Only |
| Designer | J....an C..u Subscribers Only |
| Agency Producer | ..m L...h Subscribers Only |
| Account Manager | D...d Tr....ay Subscribers Only |
| Account Manager | Sa....ha T..g Subscribers Only |
| Account Manager | ..b Fe.....er Subscribers Only |
| Advertising Manager | Y...ne Zi....ki Subscribers Only |
| Advertising Manager | Vi....ne G...i Subscribers Only |
| Advertising Manager | E..n W...on Subscribers Only |
| Advertising Manager | N...y To.....an Subscribers Only |
| Advertising Manager | S...a G..l Subscribers Only |
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