| Title | Laboratory mice «Paragraph sign» |
| Brief | Situation:Switzerland is known for its pharmaceutical industry. Unfortunately, a lot of animal testing is still done. 85% of all animal testing is done on mice or rats. This is despite the fact that the anatomy of humans and animals is very different.Solution:Laboratory mice in a small sterile glass box remind us of their rights by desperately forming the paragraph sign. Of course, the mice were not exposed to the stress of a photo shoot. They were brought to life using CGI at Carioca Studio.Media:Ads in opinion-forming newspapers, billboards around big pharma companies, postcards to Swiss politicians and social media.Result:The campaign has triggered debates in Switzerland. Also in politics, whose commitment is essential for a stricter animal protection in Swiss legislation. |
| Agency |
Ruf Lanz Werbeagentur
|
| Campaign |
Laboratory mice «Paragraph sign»
|
| Advertiser |
Foundation Tier im Recht
|
| Brand |
Tier im Recht
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
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| Creative Director |
M...us ..f Subscribers Only
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| Art Director |
Is....le H...er Subscribers Only
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| Copywriter |
M...us ..f Subscribers Only
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| Account Executive |
Ca....ta B...i Subscribers Only
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| Photography / Illustration |
C....ca S...io . Subscribers Only
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| CGI |
C....ca S...io . Subscribers Only
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| Client Supervisor |
G...i Bo....er Subscribers Only
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| Client Supervisor |
Ch.....ne K...zli Subscribers Only
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| Client Supervisor |
V....sa Ge.....en Subscribers Only
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