Title | Night Runner |
Agency | Untold Studios |
Campaign | Night Runner |
Brand | ON |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Sneakers / Athletic Footwear |
Story | Directed by Stefan Hunt, the 30 second film transports viewers to a dark street corner in New York City as passers by stop and stare as a monster-like figure emerges through some eerie clouds. Combining wide lens shots and camera trickery, the runner seems to be of the supernatural with their Cloudmonster shoes stomping to the ground, Godzilla style. |
Philosophy | Taking inspiration from Hollywood blockbuster movies, the spot is packed with suspense and drama, delivered with a comedic edge. Director Stefan Hunt explains, “This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliche Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result - I kept it simple. One runner. One movie genre. And a sprinkle of weird.” |
Media Type | Television |
Length | |
Market | Bulgaria |
Production Company | Untold Studios |
Chief Marketing Officer (CMO) | Alex Griffin |
Campaign Lead | Peter Jaray |
Creative Lead | Jonatan O. Akay |
Head of Brand Design | Dennis-Kyōsuke Ginsig |
Studio Producer | Alexia Vitasse |
Video Producer | Paulien Voorkamp |
Director | Stefan Hunt |
Executive Producer | Gem Souleyman |
Producer | Aaron Aziz |
1st AD | Jonathan Sidwell |
Director of Photography (DOP) | Campbell Brown |
Production Service Company | B2Y Productions |
Service Line Producer | Simeon Vasilev |
Editing Company | Search Party |
Editor | Pete Fullarton |
VFX Company | Daydreamer |
Managing Executive Producer | Cat Hammond |
Creative Director | Pete Rypstra |
VFX Supervisor | Pete Rypstra |
Flame Artist | Ed Poulson |
Colorization | Time Based Arts, London |
Colorist | Lewis Crossfield |
Executive Color Producer | Dan Kreeger |
Sound | Killer Crab Men |
Sound Engineer | Danny Mcneill |
Sound Engineer | Max Barker |