Executive Creative Director
at
Bigpop Studios
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New Zealand Government - "Pornohraphy"
This ad is part of the ACT Responsible Collection
- Brand: New Zealand Government
- Country: New Zealand
- Advertiser: New Zealand Government
| Title | Pornohraphy |
| Brief | To help our message hit home, we brought online issues to parent's doorsteps – literally. In this case, scantily clad porn stars Sue and Derek come knocking. While flustered at first, importantly the parent then handles it like a boss, demonstrating the key advice to parents - stay calm, because ‘you've got this’. The ad makes key points based on research, such as ease of access to pornography, and importance of consent. We close on a concise statistic which brings home the widespread prevalence of the issue at hand, as well as a call to action to drive traffic to the New Zealand Government’s online resources to help support these often difficult conversations that follow.Humour and the accessible tone of the ad play a crucial role in sparking conversations between parents and young people across the nation, on a topic often seen as taboo or too awkward to discuss. |
| Agency | Motion Sickness |
| Campaign | Keep It Real Online |
| Advertiser | New Zealand Government |
| Brand | New Zealand Government |
| Posted | November 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | ..m St.....ry Subscribers Only |
| Associate Creative Director | J...an S...t Subscribers Only |
| Copywriter | A..x M....us Subscribers Only |
| Art Director | A..a M....ll Subscribers Only |
| Production Company Producer | J...ph Mc....ne Subscribers Only |
| Line Producer | E..a O....rd Subscribers Only |
| Director of Photography (DOP) | M...y Wi....ms Subscribers Only |
| Graphic Designer | S....in C..w Subscribers Only |
More Work
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Warning Labels
- BRAND:
- Fire and Emergency New Zealand
- AGENCY:
- Motion Sickness
Museum of Fires Past
- BRAND:
- Fires & Emergency New Zealand
- AGENCY:
- Motion Sickness
