adidas Creators Club
For adidas football we created a day in the life of a football loving 17 year old, from stadium to street - Raheem’s Walk.
We used the story of Raheem to exclusively reveal adidas’ new products leading up to the World Cup in 2018, including the World Cup ball & national kits and the return of the infamous adidas PREDATOR.
This installation is a hint at just one of many elements used to immerse over 1000 global retailers in to the world of a 17 year old creator.