ReturnToWork South Australia - "More than pain"

Showpony Advertising Adelaide, Australia

Awards

1726

This ad is part of the ACT Responsible Collection

Brand: ReturnToWork South Australia
Country: Australia

Advertiser: ReturnToWork South Australia

Title	More than pain
Brief	While there is a growing awareness in Australia of prescription opioids as powerful and potentially addictive painkillers, there are a range of other physical, mental and social side effects the public is largely unaware of.Our idea was to use cinematic storytelling to build a powerful narrative around these seemingly unrelated issues, before unexpectedly revealing opioids as the common cause.The result is a moving twist on a side effects awareness piece; an arresting 45-second film that explores the nature of loss through relationship breakdown, social isolation, crippling anxiety and impaired function.Emotive and suggestive, the multiple narrative threads provide connection points for a wide and diverse audience, capturing their attention before delivering our warning – opioids can take away more than pain.
Agency	Showpony Advertising
Campaign	More than pain
Advertiser	ReturnToWork South Australia
Brand	ReturnToWork South Australia
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Posted	January 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Director	P...is M....is Subscribers Only
Creative Director	R..y Ken.......ster Subscribers Only
Senior Creative	A..y S...t Subscribers Only
Account Manager	C...el A...no Subscribers Only
Account Director	..a C...ho Subscribers Only
Director of Photography (DOP)	E....on H...in Subscribers Only
Art Director	C...s ..m Subscribers Only
Sound Design Company	J...in A....ry Subscribers Only
Production Company Producer	M...y G...t Subscribers Only