WWF Turkey - "Change the normal, change the world"

Concept Istanbul

Concept Istanbul Istanbul, Turkey

Awards

2341

This ad is part of the ACT Responsible Collection

Brand: WWF Turkey
Country: Turkey

Advertiser: WWF

Title	Change the normal, change the world
Brief	During the pandemic, commercials quickly grew clichéd.We saw many commercials that resembled one another, all with the message, “We’ll return to normal.”This was actually a good opportunity to note that our “normal” wasn’t normal.We took the clichés of the pandemic and created an ironic narrative by contrasting sounds and images.Through captivating images, we questioned mankind’s relationship with nature and generated environmental awareness for Earth Day.
Agency	Concept Istanbul
Campaign	Change the normal, change the world
Advertiser	WWF
Brand	WWF Turkey
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Posted	January 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Chief Creative Officer	K...m �...ut Subscribers Only
Creative Director	G...an O....ir Subscribers Only
Creative Group Head	T...un T...çı Subscribers Only
Creative Group Head	E..e G�....dın Subscribers Only
Art Director	B...e G�....?ÇEK Subscribers Only
Copywriter	K...RA �...IR Subscribers Only
Client Services Director	B...? A....AR Subscribers Only
Account Supervisor	S...p B....an Subscribers Only
Account Executive	G...m P....an Subscribers Only
Head of Production	M..t T...n Subscribers Only
Motion Graphics Artist	M...in G...al Subscribers Only
Production Company Producer	H...l Ki.....da Subscribers Only
Music Company / Composer	..W CR....VE A...O Subscribers Only
Sound Engineer	T...a B...ük Subscribers Only
Strategy Director	O..r A...n Subscribers Only