| Title | Even The Best Can be Better |
| Brief | We launched a campaign under the concept: “Even the best can be better” with the duality; The Brits’ meals can be better with sustainable meet from Danish Crown, while we indicate that we can be better when it comes to sustainability.On Youtube a 13-minute pre-roll was launched showing a piece of bacon cooking in “real time”. The video encouraged food professionals to wait until the bacon had cooked to their preference before skipping the ad, with the copy above the ‘skip ad’ button reading “when you think the bacon is done”. The pre-roll essentially used a feature that is normally used to skip an ad after 5 seconds to drive engagement and ‘time with brand’ as well as a perfectly looking piece of bacon. Turning the ‘skip ad’ into a fun way to express an opinion.• 72 sec. avg. view time (+93% than average pre-rolls)• Full video view (12m30s): 3.572 users• Time spent with brand (full video view): 993 hours |
| Agency |
Accenture Song DK
|
| Campaign |
Even The Best Can be Better
|
| Advertiser |
Danish Crown
|
| Brand |
Danish Crown
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
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| Creative Director |
K....th Ka....an Subscribers Only
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| Creative Art Director |
Pe....le Re.....ein Subscribers Only
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| Client Director |
S...en B..x Subscribers Only
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| Account Manager |
S...a Broc.........chack Subscribers Only
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| Creative Team |
..m P...en Subscribers Only
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| Copywriter |
..m P...en Subscribers Only
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| Creative Team |
Fr....ik W..f Subscribers Only
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| Copywriter |
Fr....ik W..f Subscribers Only
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| Digital Art Director |
J...e Gy.....ff Subscribers Only
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