Gabriela Ortíz
Copywriter at Paradais DDB
Guayaquil, Ecuador
TitleThe Stand(Out)
Agency
Campaign The Stand(Out)
Advertiser Pilsener
Brand Pilsener
Date of First Broadcast/Publication 2021 / 1
Business Sector Beers, Ciders, Lagers
Tagline The first stand outside a stadium for fans to enjoy live football again.
Story Football in Ecuador, as in the rest of the world, is being played without people due to the Covid-19 restrictions, making fans miss their team, and the team to miss their fans.

That is why Pilsener, the most important sponsor of Ecuadorian football, decided to return the passion of live football to the fans, taking advantage of the buildings that have a privileged view of the stadiums around the country, to create the first stand outside a stadium.
Media Type Interactive Outdoor Experience
Length
Executive Creative Director
Strategic Planning Director
Copywriter José Serrano
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Community Manager
Account Executive
Agency Producer

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