Title | The Stand(Out) |
Agency | Paradais DDB |
Campaign | The Stand(Out) |
Advertiser | Pilsener |
Brand | Pilsener |
Date of First Broadcast/Publication | 2021 / 1 |
Business Sector | Beers, Ciders, Lagers |
Tagline | The first stand outside a stadium for fans to enjoy live football again. |
Story | Football in Ecuador, as in the rest of the world, is being played without people due to the Covid-19 restrictions, making fans miss their team, and the team to miss their fans. That is why Pilsener, the most important sponsor of Ecuadorian football, decided to return the passion of live football to the fans, taking advantage of the buildings that have a privileged view of the stadiums around the country, to create the first stand outside a stadium. |
Media Type | Interactive Outdoor Experience |
Length | |
Executive Creative Director | Agustín Febres-Cordero |
Strategic Planning Director | Ricardo Medina |
Copywriter | José Serrano |
Copywriter | José Reinoso |
Copywriter | Roberto Concha |
Copywriter | Gabriela Ortíz |
Art Director | Christian Contreras |
Art Director | Michelle Mite |
Community Manager | Renato del Salto |
Account Executive | Amada Mancero |
Agency Producer | César Knezevic |