Kunat Chaengcharat
Copywriter at Wunderman Thompson
Bangkok, Thailand
TitleSTAY HOME MILES EXCHANGE
BriefWith all planes grounded and people encouraged to stay home, Thai Airways flipped its miles program upside down and, for the first time, gave people miles for not going anywhere.A specially developed app used geolocation technology to determine if the users stayed home and automatically rewarded them with miles.Stay Home Miles Exchange transformed a context where travel brands suddenly became irrelevant into an experience where they were not only relevant, they could engender loyalty.
Agency
Campaign #StayHome Miles Exchange
Advertiser Thai Airways
Brand Thai Airways

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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