| Title | STAY HOME MILES EXCHANGE |
| Brief | With all planes grounded and people encouraged to stay home, Thai Airways flipped its miles program upside down and, for the first time, gave people miles for not going anywhere.A specially developed app used geolocation technology to determine if the users stayed home and automatically rewarded them with miles.Stay Home Miles Exchange transformed a context where travel brands suddenly became irrelevant into an experience where they were not only relevant, they could engender loyalty. |
| Agency | Wunderman Thompson |
| Campaign | #StayHome Miles Exchange |
| Advertiser | Thai Airways |
| Brand | Thai Airways |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | J..�o B...a Subscribers Only |
| Executive Creative Director | P..k Wa.....ri Subscribers Only |
| Creative Director | Ch....ai Bu......orn Subscribers Only |
| Art Director | Ya....at Bo....te Subscribers Only |
| Copywriter | K...t Cha......rat Subscribers Only |
| Digital Project Manager | P....ra Ta.....ap Subscribers Only |
| Senior Programmer | S...t M....ri Subscribers Only |
| Senior Programmer | U...a Cho......wee Subscribers Only |
| Senior Developer | Ki....ak Ar.....han Subscribers Only |
| Front-End Developer | T....at Wo.....an Subscribers Only |
| Project Manager | M..a Vasu........torn Subscribers Only |
| Client Services Director | A...ha Ch.....ru Subscribers Only |
| Account Director | W...a Ji......dej Subscribers Only |
| Account Executive | P...h Nu.....sit Subscribers Only |
| PR Company | V...e .R Subscribers Only |
| Managing Director | Ch.....tt Chi.......uan Subscribers Only |
| General Manager | Sa.....ya Mah......ani Subscribers Only |
| Business Group Director | Po.....nan Y....at Subscribers Only |
| PR Executive | Ph.....ya Sri........irom Subscribers Only |
More Work
SEE ALL#StayHome Miles Exchange
- BRAND:
- Thai Airways
- AGENCY:
- Wunderman Thompson