| Title | Make It Real |
| Brief | In a world of polar opposites, it is a rebellious act to show the beauty of two sides connecting. In our case, we have Web3 and AI on the one hand, and the accelerating development towards sustainable mobility on the other. We identified the highly digital and 100% electric BMW iX2 as the perfect car to fuse these worlds – and thus, justifying its strategic positioning as ‘the rebel with a cause’.To tell this story, BMW collaborated with virtual influencer lil Miquela (@lilmiquela, 2.7 million Instagram followers) and sent her on a journey to find real life beauty in the digital age. Critically acclaimed director Stefanie Soho created a film with an unusual existential tone, capturing an emotional and visually striking story. Serious yet sweet, we see lil Miquela breaking into the real world with the new BMW iX2 and falling in love with human existence. All concluded with a campaign claim that sounds more like a statement: MAKE IT REAL. |
| Agency |
Monks London
|
| Campaign |
Make It Real
|
| Advertiser |
BMW
|
| Brand |
BMW iX2
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
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| Head of BMW Content Creation and Production |
..x B...r Subscribers Only
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| Customer Journey Campaign Lead |
Ch.....na ..n Ja......ki, ..W Subscribers Only
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| Project Lead Film |
D....la S...s, ..W Subscribers Only
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| Project Lead Artwork |
L..a Sc....k, ..W Subscribers Only
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| Creative Director |
J....ca C....e, D...er La....il M....la Subscribers Only
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| CG Lead |
D....ya P...l, D...er La....il M....la Subscribers Only
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| Agency |
Me......nks Subscribers Only
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| Account Management |
S....ne Sc.....er, N...le N....nn . Me......nks Subscribers Only
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| Executive Creative Directors |
P....ck K....a, Ch....of De.....er . Me......nks Subscribers Only
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| Creative Director & Project Lead |
M...o Za....c, Me......nks Subscribers Only
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| Senior Art Directors |
T...c L.., ..e Q...a . Me......nks Subscribers Only
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| Art Director |
J....le K.., Me......nks Subscribers Only
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| Senior Copywriter |
O...er Sc.....er, Me......nks Subscribers Only
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| Copywriter |
P...y Ki......re, Me......nks Subscribers Only
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| Project Management |
B...ta Mei......hn, Me......nks Subscribers Only
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| Strategy Director |
Sa....go Ra....z, Me......nks Subscribers Only
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| Executive Producer |
P....ck C....l, Me......nks Subscribers Only
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| Senior Producer (Film) |
Al.....ra Ka....r, Me......nks Subscribers Only
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| Producer (Artwork) |
..x H...r, Me......nks Subscribers Only
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| Post Producer (Artwork) |
Vi....ne Bo.....nd, Me......nks Subscribers Only
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| Post-Production Support (Film) |
A...ej L....l, Me......nks Subscribers Only
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| Production Film |
B....LD Subscribers Only
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| Executive Producer |
J...an H....nd Subscribers Only
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| Director |
St....ie S..o Subscribers Only
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| Director of Photography |
O...er M...ar Subscribers Only
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| Music |
H..o D....y, G...av Ka.....öm Subscribers Only
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| Editing |
..k K...er Subscribers Only
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| Styling |
H...er S...e, J...a Q...te Subscribers Only
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| Grading |
M...y Ro....er . R..e M...um ..w Y..k Subscribers Only
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| Line Producer |
..m E....dt Subscribers Only
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| Post Producer |
C....ia Re....n, V...or .e Ca....lo Subscribers Only
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| Service Production |
..s F...s Subscribers Only
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| Post Production |
R...au Subscribers Only
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| Executive Creative Director, VFX Supervisor |
J...i B...s Subscribers Only
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| Executive Producer |
J..h K..g Subscribers Only
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| Head of Production and Sustainability |
J..h K..g Subscribers Only
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| Post Producer |
R....ly En....tt Subscribers Only
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| AI Artist |
A...d Ab.....by Subscribers Only
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| Senior CG Car Asset, Model and Texturing |
N...k Ga....an Subscribers Only
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| Senior Lighting & FX TD |
M....as Vi.....nt Subscribers Only
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| Lead Nuke & Flame Compositor |
D...o C....ho Subscribers Only
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| Lead Flame Compositor |
H...Ru C..n Subscribers Only
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| Service Production Artwork |
F...a Subscribers Only
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| Service Producer |
J..k Dan.......psey Subscribers Only
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| Photographer |
C...s Nol.......ann Subscribers Only
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| Photoassistant |
F....an B...dl Subscribers Only
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| Post Production |
R...m Subscribers Only
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| Post Production Artist |
P..e A...m, D...el S....r, Ka.....na L....ler Subscribers Only
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| Post Production Supervisor |
L..s W....ak Subscribers Only
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| Pacific, Managing Director |
S..n Sc......kord Subscribers Only
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| Talent Manager |
G..e W....r, PR.....OR Subscribers Only
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