Title | The Hornicultural Society |
Agency | Ogilvy UK |
Campaign | The Hornicultural Society |
Advertiser | Relate |
Brand | Relate |
Date of First Broadcast/Publication | 2023 |
Business Sector | Health & Pharmaceutical Products |
Story | The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex. |
Media Type | Case Study |
Length | |
Senior TV Producer | Kim Parrett |
Executive Creative Director | Jules Chalkley |
Creative Director | Andy Forrest |
Managing Partner | Katharine Easteal |
Creative Director | Nicola Wood |
Account Director | Erica Wood |
Art Buyer | Ross Walker |
Head of Offline Production | Justin Cairns |
Advertising Manager | Sarah Milsom |
Advertising Manager | Sarah Osmik |
Client Partner PR | Rachael Coomber-Nolan |
Deputy Executive Creative Director of Design | Luke Ridgway |
Art Buyer | Jodie Woodhouse-Ward |
Chief Creative Officer | Dede Laurentino |
Senior Producer | Sue Streatfield |
Senior Producer | Heather Hart |
Senior Creative Editor | Sara McAlpine |
Account Directors PR | Jennie Halliday |
Account Directors PR | Erica Cohen |
Illustrator | Marta Zafra |
Project Lead | Jason Jarvis |