AXA and Liverpool FC - "Movember"

Publicis Sport Paris, France

2159

This ad is part of the ACT Responsible Collection

Brand: AXA and Liverpool FC
Country: France

Advertiser: AXA and Liverpool FC

Title	Movember
Agency	Publicis Sport
Campaign	In Safe Hands
Advertiser	AXA and Liverpool FC
Brand	AXA and Liverpool FC
Date of First Broadcast/Publication	2022 / 10
Business Sector	Insurance
Philosophy	AXA and Liverpool FC launch the second installment of ‘In Safe Hands’, a campaign focusing on early cancer detection and self-examination The Official Training Partner of Liverpool FC releases a tutorial video about testicular cancer self-examination featuring one of the safest pairs of hands at the club: goalkeeper Alisson Becker. AXA, the Official Training Partner of Liverpool FC, together with its agency Publicis Sport have released the second episode of their ‘In Safe Hands’ campaign, aired on AXA and Liverpool FC social media platforms. The first instalment focused on breast cancer and was released in October, which is known globally as breast cancer awareness month. Starring Liverpool FC goalkeepers, Alisson Becker and Rylee Foster, the content also featured some specially designed footballs for the purpose of this content to demonstrate how three simple self-examination gestures can help save people’s lives. The second episode aims to help raise awareness of early cancer detection and features Liverpool FC goalkeeper Alisson Becker outlining a set of self-examination tutorials to help people discover testicular cancer at its very earliest stage. The content as a strong narrative highlighted by a powerful Liverpool FC fan story. Ian, a Liverpool FC fan and testicular cancer survivor, shares his inspirational story, reminding everyone how important it is to perform testicular self-examination. Research shows that if cancer is detected early enough, the survival rate rises to 99% within the first 5 years of recovery.
Media Type	Digital
Length	157 seconds
Soundtrack	Ever Since ·" The Morning sun"
Advertising Manager	Virginie Berçot
Advertising Manager	Charly Krebs
Advertising Manager	Maxence Pelé
Advertising Manager	Gaetan Ternes
Advertising Manager	Alastair Henderson
Advertising Manager	Louisa Buchanan
Chief Medical Officer	Magali Bozon
Global Strategic Planner	Antoine Collignon
Global Client Leader	Guillaume Cossou
Executive Director	Paul Chassis
Chief Creative Officer	Alexander Chabot
Creative Director/ art director	Steven Millechamps
Copywriter	Noé Delgado
Account Manager	Clemence Bantegnies
Assistant Account Executive	Aditya Chandra Kumar
Agency	Publicis Sport & Entertainment UK
Business Director	Charlie Walters
Senior Manager	Ryan Boulton
Production Company	Prodigious
Director	Eric Meng
Producer	Augustin Gregoire
Line Producer	Olivier Grosman
Production Service Company	4shoots.tv
Post Production	Prodigious
Post-production Producer	Julien Berger
Post-production Producer	Julien Leroy
Editor	Philippe Quere
Editor	Romain Bertrand
Editor	Mike Giacovazzo
Editor	Lionel Kpeteme
Editor	Pierre-Louis Planeix
Colorist	Boubacar Konate
Audio Post Producer	Martin Herail
Audio Post Producer	Agathe Rudler
Post Production Assistant	Edgar Louet
Post Production Assistant	Sarah Simon
Music Composer	Ashley Clark
Music Publishing / Music Library	Montgomery Records