Daniel Tolentino Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I'm Daniel Tolentino, a Brazilian Creative with worldwide experience across Latin America, Asia, and Europe currently at AKQA Amsterdam as Senior Art Director.
What word would you best use to describe your office’s culture? Give us an example
Creative Innovation. From tools to team structure, business approach, and project development. All of those lead to keep pushing the boundaries to something truly fresh in the creative industry.
If you were stranded on a desert island and could only use one app., which app would it be?
Spotify.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Daniel Tolentino:
- 1 Heinz Draw Ketchup - They translated into creativity what the marketing jargon "top of mind" actually means.
- 2 Stevenage Challenge - They ruled the hijacking aspect of advertising connecting so many communication touch points.
- 3 Nike Graffiti Stores - Tapping into pop culture in the smoothest way possible converting art into sales.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
In the near future, I reckon we will all think it's madness for not having creative ad people intrinsically involved in product development.
About Hammerhead Navigation: I think it's part of the business to simplify experiences along the technology progress, and this is a challenge that any innovative product will face: quickly becoming outdated or too complicated.
About Hammerhead Navigation: I think it's part of the business to simplify experiences along the technology progress, and this is a challenge that any innovative product will face: quickly becoming outdated or too complicated.
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