FC home & Deco - "The Friendly Break Up Collection"

Wunderman Thompson Lima, Peru

Awards

2586

Brand: FC home & Deco
Country: Peru

Advertiser: FC home & Deco

Title	The Friendly Break Up Collection
Brief	The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends.
Agency	Wunderman Thompson
Campaign	The Friendly Break Up Collection
Advertiser	FC home & Deco
Brand	FC home & Deco
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Global Chief Creative Officer	..s K....en Subscribers Only
Global Chief Creative Officer	D...el B...er Subscribers Only
Global Executive Creative Director	Se.....an Ta....ga Subscribers Only
Global Executive Creative Director	D...el M....er Subscribers Only
Chief Executive Officer (CEO)	P..l Th.....ke Subscribers Only
VP Creative	J..e A...to Subscribers Only
Executive Creative Director	B...o Re.....do Subscribers Only
Executive Creative Director	H..d .f C....nt L...m Subscribers Only
Creative Director	D...o Fi....oa Subscribers Only
Creative Art Director	J...o S...a Subscribers Only
Copywriter	M....za Q...pe Subscribers Only
Art Director	N...y P...ez .e .a V..a Subscribers Only
Art Director	D...o Iz.....do Subscribers Only
Managing Director	C...os B...al Subscribers Only
Account Director	V..a C...ez Subscribers Only
Agency Producer	S...io B...io .. Subscribers Only
Chief Strategy Officer	V...tor G...ón Subscribers Only
Production Company	L....le P..t Subscribers Only
Director	M...in D...zo Subscribers Only
Director	S..a M..a Subscribers Only
Production Company Producer	J..e A...l Subscribers Only
Production Company Producer	A...an A...ni Subscribers Only
Production Company Producer	V..o P....al Subscribers Only
Production Company Producer	..a Ca....al Subscribers Only
Production Company Producer	N....as T....to Subscribers Only
Music	Jo....an G....an Subscribers Only
Sound	Jo....an G....an Subscribers Only