Jorge Mendoza Vizcardo Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I think PHNX is a festival different from the rest, due to the plurality of juries it has, and it's always fun to be part of something different.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I believe that having diverse perspectives makes the appreciation of a piece grow. Finally, advertisers create pieces for ordinary people, not for other advertisers.
What do you think of the idea of free entry until the shortlist stage?
It seems to me that this is one of the attributes of PHNX that has made it able to grow rapidly.
How would you define the perfect PHNX Awards winner?
A balanced piece that is highly creative, without forgetting the purpose for which it was created.
What is having the biggest impact on creative trends at the moment?
Without a doubt, the adoption of artificial intelligence within the industry will
Who would you nominate as your two or three “creatives of the year”?
Probablemente a los CEO de las principales empresas de IA, Sam Altman, Emad Mostaque y David Holz
.