Filipe Medici Interview(s)
Viewpoints about Strategy/Planning
In a few words, can you tell us who you are what your job title is?
Hello, it's a pleasure to be here again. I'm Filipe Medici, Associate Creative Director at VaynerMedia New York.
Which aspect of your job do you enjoy the most?
I love creating stories that delight and motivate people to take positive action in their lives.
What do you think will be the biggest challenge for brands in reaching consumers in the next five years?
People's consumption habits are changing. So brands have to go after them to be with their consumers, wherever they are.
What project that you worked on are you most proud of, and why?
Dog Channel. We turned store TVs into a dog adoption fair. We managed to find a home for all the dogs in the project in a short time, and we even created an excellent campaign for the brand.
How can data make us more creative? Can you give a recent example?
Data turns a hunch into certainty. Looking at data we know we are on the right track. We know who, how, and where to be and the best subject to be addressed.
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