In a World Cup 2014 atmosphere, Carrefour Brazil presents its new national ambassador: The King of Football, Pelé. The campaign, created by Leo Burnett Tailor Made, brings the King's Decree: “Top at home in Brazil! Makes Carrefour”.
The world football legend appears dressed as a king, mentioning his football nickname, and recalls the preparation of Brazilians to watch the national team's games. The TV set is the sacred altar and the yellow shirt a robe.
The world football legend appears dressed as a king, mentioning his football nickname, and recalls the preparation of Brazilians to watch the national team's games. The TV set is the sacred altar and the yellow shirt a robe.