Lucas Machwitz
Copywriter at www.lucasmachwitz.com
Germany
Rail freight transport is as boring as it sounds. Unless we manage to show the real strengths, like climate neutrality, responsibility and efficiency. The whole thing told self-deprecatingly in an image campaign and boom, rail freight transport is the hot shit.
Awarded with ADC Bronze, Max Award Silver, German Digital Award Silver and the Golden Blogger.

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