| Title | SingleCut Notes IPA |
| Brief | Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with. |
| Agency | Zulu Alpha Kilo |
| Campaign | SingleCut Notes IPA |
| Advertiser | SingleCut Beersmiths |
| Brand | SingleCut Beersmiths |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Product Design/Development |
| Length | |
| Market | Subscribers Only |
| Chief Creative Officer | ..k M...eh Subscribers Only |
| Creative Director | ..k M...eh Subscribers Only |
| ACD | K...n S..o Subscribers Only |
| Art Director | K...n S..o Subscribers Only |
| ACD | V...y P...ar Subscribers Only |
| Copywriter | V...y P...ar Subscribers Only |
| Art Director | Ph....pe V...ya Subscribers Only |
| Copywriter | Vi....ia ..e Subscribers Only |
| Designer | ..e ..m Subscribers Only |
| Designer | K...n S..o Subscribers Only |
| Advertising Manager | R..h B...ta Subscribers Only |
| Advertising Manager | ..n B....on Subscribers Only |
| Advertising Manager | Da....le P....mo Subscribers Only |
| Account Director | E..n M....us Subscribers Only |
| Strategy Director | S....er Ma.....ern Subscribers Only |
| Digital Strategist | Sh....gh Fa....ly Subscribers Only |
| Production Company Producer | H...g N..i Subscribers Only |
| Production Company Producer | K....yn B...n Subscribers Only |
| Production Company Producer | J...ie ..l Subscribers Only |
| Production Company Producer | L...en S...ll Subscribers Only |
| Product Design | S...k In......ons I... Subscribers Only |
| Production Company | Z....ot Subscribers Only |
| Production Company | T...e .f C....nt Subscribers Only |
| Director of Integrated Production | ..a St.....ka S...io Subscribers Only |
| Director | J...s G...am Subscribers Only |
| Director of Interactive Production | ..e I..n Subscribers Only |
| Director of Photography (DOP) | S..n Do....ly Subscribers Only |
| Photographer | S..n Do....ly Subscribers Only |
| Studio Artist | Je.....te D...es Subscribers Only |
| Lead Production Artist | As....gh O...en Subscribers Only |
| Production Artist | M..a Lu....ch Subscribers Only |
| Web Developer | G....an B...k Subscribers Only |
| Post Production | N..h M...eh Subscribers Only |
| Social Media Team | C....ia Be....ch Subscribers Only |
| Web Developer | A...na E...d Subscribers Only |
| Editor | F...pe Ch....ro Subscribers Only |
| Editor | D...d J...s F....ay Subscribers Only |
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