| Title | A drop of possibilities |
| Brief | The ideaOur idea was to create an impact using a drop of BLOOD. We filled the blood with rael life stories that show how blood donation can change lives and create endless possibilities for others, and themselves.The Craft:We crafted the posters using highly detailed 3D model renderings. We turned real life stories into ‘liquid’ to create the form of blood. Then we turned them into dynamic sculptures to enhance the details. Both the character and sculpture are based on the ancient Chinese style of Qidiao — art made with carved lacquer.A drop of possibilitiesYour blood will make a difference to other’s lives.Please give blood now. |
| Agency | McCann Health |
| Campaign | A drop of possibilities |
| Advertiser | Shanghai Blood Center |
| Brand | Shanghai Blood Center |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Poster |
| Length | |
| Executive Creative Director | P...re ..o Subscribers Only |
| Creative Director | T...y C...ng Subscribers Only |
| Creative Director | S...on .u Subscribers Only |
| Art Director | J...y ..e Subscribers Only |
| Art Director | T...y T..g Subscribers Only |
| Art Director | J....un ..n Subscribers Only |
| President | C...ie .o Subscribers Only |
| Global Chief Creative Officer | M..t Ea....od Subscribers Only |
| Account Director | E...ne ..o Subscribers Only |
| Account Manager | M...y Z..u Subscribers Only |
More Work
SEE ALLA drop of possibilities
- BRAND:
- Shanghai Blood Center
- AGENCY:
- McCann Health