Producer at Wellcom

Butterkist - "Here for #CasaAmor"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

1502

Brand: Butterkist
Country: United Kingdom

Advertiser: KP Snacks

Title	Here for #CasaAmor
Agency	St. Luke’s Communications
Campaign	Here for #CasaAmor
Advertiser	KP Snacks
Brand	Butterkist
Date of First Broadcast/Publication	2022 / 7
Business Sector	Cocktail Snacks
Philosophy	St Luke’s has pounced on the opportunity to highlight unmissable moments of drama this year with its #GoGrabTheButterkist campaign for KP Snacks Butterkist popcorn brand. This time ‘Love Island’, the annual sizzling summer series, is firmly in its sights. The ITV2 dating show, in its eighth year, pairs singletons in a luxury villa in Mallorca with one couple vying to win the £50k prize pot. Flirting, flexing, banter and arguments overflow as they all search for true love, or have their hearts broken in the sun. Casa Amor chaos returned this week – the programme’s highlight - when couples are split into separate villas for a tumultuous few days: as “bombshells” arrive to tempt partners to split, first kisses are shared, raunchy challenges are set - and the separated couples have their resolve tested. For this campaign, Butterkist and St Luke’s have taken the brand’s ‘heart’ logo, and animated it cracking and breaking, with the endline Here for #CasaAmor - encouraging Love Island fans-in-the-know to #GoGrabTheButterkist. The simple graphic, tactical press ad, created by St Luke’s, which launches on Friday 8 July, will appear in the print issue of The Metro UK newspaper and on Twitter. The tactical campaign is going from strength to strength as it took advantage of the #WagathaChristie courtroom sketch opportunity in May, imagining the jury and barrister munching on Butterkist popcorn while listening to testimony; and a live stunt handing out popcorn to weary journalists outside Downing Street during #Partygate in January.
Media Type	Social Media
Length	6 seconds
Advertising Manager	Kevin McNair
Advertising Manager	Ilan Arkin
Advertising Manager	Benjamin Theobold
Advertising Manager	Katie Hill
Executive Creative Director	Richard Denney
Creative Team	Phillip Meyler
Creative Team	Darren Keff
Creative Producer	Anna-Marie Mennecier
Planning Director	Emma Banks
Planner	Jack Goss
Business Director	Will Bright
Account Director	Chloe Boothby
Account Executive	Hettie Shirtcliffe
Designer	Pete Mould
Designer	Vanisha Mistry
Media Agency	Starcom MediaVest
Media Account Director	Nicole Allen
Commercial Display Director	Nick Brown
Display Manager	Dominic Villani
Biddable Account Manager	Sara Sjorgen
Biddable Executive	Tori Valentine