Title | Zero Carbon Electricity |
Agency | T&Pm |
Campaign | This Is What Sustainability Looks Like |
Advertiser | Centrica |
Brand | British Gas |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Energy & Water Authorities, Utilities |
Story | The new campaign ‘This is what sustainability looks like’, from British Gas and nucleus, cuts through the clichés and fodder of expected ‘green’ advertising, by championing the mundane realities of living more sustainably. The three 30’ films capture the simple sustainable actions we make every day, from turning down the heating from your phone, plugging in your electric car at home, to flicking the kettle on for a cuppa (on a British Gas zero carbon tariff of course); all set against the epic soundtrack of DJ Snake and Lil Jon’s ‘Turn Down for What?’. |
Media Type | Television |
Length | |
Production Company | Biscuit Filmworks LA |
Audio Post Production | String and Tins |
Agency | nucleus |
Head of Integrated Production | Charles Crisp |
Executive Creative Director | Yan Elliott |
Executive Creative Director | Micky Tudor |
UK Strategy Lead | David Adamson |
Director | Aaron Stoller |
Creative Team | Matt Wood |
Head of Art Buying | Emma Modler |
Director of Photography (DOP) | Tim Maurice Jones |
Editor | Ben Campbell |
Executive Producer | Rupert Reynolds-Maclean |
Managing Director | Rupert Reynolds-Maclean |
Producer | Sara Cummins |
Agency Producers | Alfie Glover-Short |
Colorist | Jason Wallis |
Sound Engineer | Lawrence Kendrick |
Creative Director | Sam Willard |
Flame Lead | Taran Spear |
Senior Marketing Manager | Ben Wood |
Senior Account Director | Catherine Lynch |
Post Producer | Alasdair Patrick |
Audio Producer | Charlie Howard |
Creative Team | Tom Loveless |
Nuke | Adam Woolrich |
Social Associate Director | Nick Jones |
Marketing Director | Andy Freeman |
Marketing Manager | Abi Jenkins |
Senior Planner | Olly Owen |
UK Business Lead | Stephanie Trowbridge |
Account Manager | Ffion Green |
Agency Producers | Elise Augustin-Gill |
Assistant Editor | Ben Cowen |
Flame Lead | Hani AlYousef |
UK Media Director | Grace Raymond |
Media Associate Director | Alex Sayliss |
AV Associate Director | George Viner |
Digital Account Manager | Sophie Pearce |
Digital Associate Director | Shahyad Shahir |
OOH Account Manager | Callum Chaundy |
Post Production | ETC |