Alessandro Grossi
Strategist at VML Italia
Milan, Italy
TitleVoicy
BriefThroughout a sequence of vignettes and using a light-hearted tone of voice the viewer is introduced to the first coffee machine with Amazon Alexa built-in. The film portraits different interactions with the machine as word-of-mouth spreads to showcase a variety of features and possibilities. All this to reinforce Lavazza A Modo Mio’s mission: bring the coffee bar experience to every household.
Agency
Campaign A Modo Mio
Advertiser Lavazza
Brand Lavazza

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Media Type Television
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Account Director V....ia Pe.....ini Subscribers Only
Account Director S...a St....ni Subscribers Only
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Assistant Director Al.....dro T...ò Subscribers Only
Production Manager Al.....dro DI....io Subscribers Only
Set Designer M...in Kr....ik Subscribers Only
Wardrobe / Stylist Sa.....ne S....ns Subscribers Only
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Colorist D...el Pa....ca Subscribers Only
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