Cabify - "It’s odd to advertise Cabify on a bus"

They’ve sold us the idea that owning a car makes us free, it makes
us adventurous, it makes us young, attractive. Even happier.
But it doesn’t.
At Cabify we wanted to make a campaign discouraging the use of
private cars in the city in benefit of other mobility options.
And although it may sound strange, we thought of doing it on
buses...
Because as well as bicycles, motorcycles or scooters, buses are a
sustainable form of transport in the city.
When we called PutosModernos to help us with the campaign they
said: “isn’t it a bit weird to advertise Cabify on a bus?“... and Bam!