Title | Criminal |
Agency | MediaMonks Mexico |
Campaign | Criminal |
Advertiser | Yo Quiero Yo Puedo |
Brand | Yo Quiero Yo Puedo |
Posted | October 2022 |
Business Sector | Human Rights |
Story | Selling young girls for marriage is not only considered normal in Mexico, but those who attempt to escape are prosecuted and punishable by law. This World Children’s Day, we partnered with Yo Quiero, Yo Puedo and Oriental Films to educate people on a gruelling reality that’s rarely discussed. I’m a Criminal tells the real-life story of 13-year-old Angelica who was sent to jail in 2021 for attempting to escape her arranged marriage. Every year in Mexico, over 300,000 girls share Angelica’s fate. Our film shows it bluntly and encourages viewers to support Girls Not Brides—an organisation that supports victims. |
Media Type | Web Film |
Length | |
Production Company | MediaMonks Mexico |
Executive Creative Director | Alexis Ospina |
Managing Director | Sergio Escamilla |
Creative Director | Alejandro Tamayo |
Copywriter | Cristian Burgos |
Copywriter | Diego Angeles |
Copywriter | Alejandro Tamayo |
Art Director | Cristhian Camilo Hurtado |
Head of Account Management | María Ferreiro |
Head of Production | Maia Liaudat |
Executive Producer | Lola Muro |
Producer | Sergio Muniz |
Production Company | Oriental Films Mexico |
Executive Producer | Mauricio Clavijo |
Head of Production | Paola Ortega |
Producer | Carolina Moreno |
Producer | Jorge Alor |
Producer | Daniel Balanzario |
Producer | Pacquiao |
Producer | Ale Frutos |
Director | María Fernanda “Yupi” Segura |
Director | Andrea Serrano |
Director of Photography (DOP) | Santiago Cantillo |
1st AD | Josefa Bianchi |
2nd AD | Ramón Costa |
Art Director | Amilcar Espadasi |
Editor | Saulo Corona |
Post Production | Alicia Ortega |
Post Production | Pedro Aragón |
Colorist | Nadia Khairat |
Music | Daniel Slotnik |
Sound Designer | Emile Gutierrez |
Sound Designer | Ivan Gonzalez |
Sound Design Company | Prado Sur Audio |
Online Artist | Salvador Ávila |