Director
at
FELA
| Title | Bud Light Underplayed |
| Brief | In 2019 only 5 of the top Billboard 100 DJs were women. The 10 highest paid DJs earned over $272 million. They were all men. No woman has ever made the list.Shocking statistics that were not being discussed by anyone, let alone brands.Bud Light Canada - a brand focused on inclusivity, diversity, and music saw this imbalance and challenges female artists encountered and felt an obligation to take action. The brand knew the target had become cynical of ads, but that they would align with brands that stood for a deeper social cause.The brand concepted, produced and released “Underplayed”, a feature-length documentary film that followed the top female DJs in the world bringing much needed attention to the often ignored subject of gender inequality in the music industry.The documentary received the most earned coverage of any initiative Bud Light Canada has endeavoured with success around the world. |
| Agency | Anomaly Toronto |
| Campaign | Bud Light Underplayed |
| Advertiser | AB Inbev |
| Brand | Bud Light |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Editing Company | Whitehouse Post |
| Executive Creative Director | D..e Do....ss Subscribers Only |
| Managing Partner | D..e Do....ss Subscribers Only |
| Executive Creative Director | P..e B...on Subscribers Only |
| Managing Partner | P..e B...on Subscribers Only |
| Copywriter | N..l B....tt Subscribers Only |
| Creative Director | N..l B....tt Subscribers Only |
| Copywriter | G...p Bu....ss H..d Subscribers Only |
| Creative Director | G...p Bu....ss H..d Subscribers Only |
| Agency Producer | A...a Wi....ms Subscribers Only |
| Director | S...ey ..e Subscribers Only |
| Copywriter | S...ey ..e Subscribers Only |
| Production Company Producer | W....am C...se Subscribers Only |
| Director of Photography (DOP) | ..E F...s Subscribers Only |
| Director of Photography (DOP) | S...ne .i Subscribers Only |
| Business Director | D..i A...s Subscribers Only |
| Account Supervisor | K...a Ch......son Subscribers Only |
| Account Executive | J...y Fra.......geli Subscribers Only |
| Group Strategy Director | P..l L...on Subscribers Only |
| Head of Production | J...ce B...on Subscribers Only |
| Agency Producer | F....es S...h Subscribers Only |
| Agency Producer | N...le P..n Subscribers Only |
| Designer | M....sa Z..a Subscribers Only |
| Executive Producer | Juli........tian L..z Subscribers Only |
| Executive Producer | ..j Cr.....ow Subscribers Only |
| Editor | G....ia D...on Subscribers Only |
| Music Composer | K..e S...o Subscribers Only |
| Head of Production | A..m P...er Subscribers Only |
| Production Coordinator | D..n R...n Subscribers Only |
| Production Coordinator | Ch.....te T....rs Subscribers Only |
More Work
SEE ALLYou Gotta See What We See
- BRAND:
- Toronto
- AGENCY:
- Bensimon Byrne
Bud Light Underplayed (60s)
- BRAND:
- Bud Light
- AGENCY:
- Anomaly Toronto