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| Title | Heartbreak Ice Cream |
| Brief | People always turn to ice cream when going through a breakup, but ice cream has never done much to actually make this painful process a bit more bearable.For that reason, we decided to create a special edition and divide it into the 5 emotional stages of grief to guide people through their healing process as they eat through the tub. So on each stage we added a flavor that would help people feel better, prizes to deal with that specific emotion, advice, content, and even the possibility to seek professional help if necessary. |
| Campaign | Heartbreak Ice Cream |
| Advertiser | Elena's |
| Brand | Elena's Ice Cream |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Global Chief Creative Officer | M...el B...é Subscribers Only |
| Executive Creative Director | J..n P...da Subscribers Only |
| Executive Creative Director | A....no Lo....di Subscribers Only |
| Executive Creative Director | P...o M....ga Subscribers Only |
| Creative Director | T...s L....no Subscribers Only |
| Associate Creative Director | Se.....án C...as Subscribers Only |
| Associate Creative Director | D...d P....la Subscribers Only |
| Art Director | O....io Gu....ro Subscribers Only |
| Motion Design Lead | L...s P....ta Subscribers Only |
| Content Designer | L...s P....ta Subscribers Only |
| Growth & Operation Manager | I..s So.....en Subscribers Only |
More Work
SEE ALLJersey Pay
- BRAND:
- Corona
- AGENCY:
- VML Mexico
The Fan Heartbreak Ice Cream
- BRAND:
- Elena's Ice Cream
- AGENCY:
- VML Commerce
Elena's Heartbreak Ice Cream (Board)
- BRAND:
- Elena's Ice Cream
- AGENCY:
- VML Commerce