| Title | Heartbreak Ice Cream |
| Brief | People always turn to ice cream when going through a breakup, but ice cream has never done much to actually make this painful process a bit more bearable.For that reason, we decided to create a special edition and divide it into the 5 emotional stages of grief to guide people through their healing process as they eat through the tub. So on each stage we added a flavor that would help people feel better, prizes to deal with that specific emotion, advice, content, and even the possibility to seek professional help if necessary. |
| Campaign |
Heartbreak Ice Cream
|
| Advertiser |
Elena's
|
| Brand |
Elena's Ice Cream
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Global Chief Creative Officer |
M...el B...é Subscribers Only
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| Executive Creative Director |
J..n P...da Subscribers Only
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| Executive Creative Director |
A....no Lo....di Subscribers Only
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| Executive Creative Director |
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| Creative Director |
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| Associate Creative Director |
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| Associate Creative Director |
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| Art Director |
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| Motion Design Lead |
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| Content Designer |
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| Growth & Operation Manager |
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