| Title | VinziRast gets you back on your feet. For 20 years. (97s) |
| Brief | How can the public’s attention be directed towards something most people try to ignore? A difficult question with a simple answer: create a design that cannot be ignored and draws in every passer-by’s gaze. The “Glowing Wanderers” were nearly impossible to overlook at night, and as soon as curiosity led people to approach, they were met by a QR-code that led to a website. There, the people found information about VinziRast, its work, and its cause, as well as heartfelt stories of former homeless people.With this campaign, visibility and discussion were brought to a topic that often remains invisible and unspoken in modern societies. |
| Agency | Heimat Wien |
| Campaign | VinziRast gets you back on your feet! |
| Advertiser | N/A |
| Brand | Verein Vinzenzgemeinschaft St. Stephan |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | Al.....er H....nn Subscribers Only |
| Executive Creative Director | S...n Po....er Subscribers Only |
| Creative Director | F...x H....nn Subscribers Only |
| Art Director | F...an K....rt Subscribers Only |
| Designer | F...an K....rt Subscribers Only |
| Director | S...n Po....er Subscribers Only |
| Agency Producer | J...gen M..l Subscribers Only |
| Post Production | Bl.....ier Bil......che Pr.....ion G..H Subscribers Only |
| Copywriter | F...x H....nn Subscribers Only |
| Digital Design | M...o F..a Subscribers Only |
| Concept | S...n Po....er Subscribers Only |
| Concept | F...x H....nn Subscribers Only |
| Sound | So......ler Subscribers Only |
| Chief Executive Officer (CEO) | M...us W...er Subscribers Only |
| Designer | L..a Bo....et Subscribers Only |
| Account Director | C....ns N...le Subscribers Only |
| Director of Photography (DOP) | Y...ik S...r Subscribers Only |
| Production Company | E..A Pr......ons G..H Subscribers Only |
| Director | Ch......her L....er Subscribers Only |
| Artist | F...y A...é Subscribers Only |
| Animation | Ro....us T...r Subscribers Only |
| Animation | S...na .e C...o Subscribers Only |