Annette Sage Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

My name is Annette Sage and I'm the Owner, Founder and CEO of Sage Design Group, MERCH + SWAG™, and DREAMSPACE™.

What word would you best use to describe your office’s culture? Give us an example

Creative

If you were stranded on a desert island and could only use one app., which app would it be?

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Annette Sage:

1 Apple - "1984" - Why: This ad is a masterpiece of storytelling and visual impact. It not only introduced the Macintosh but set a new standard for what an advertisement could achieve in terms of cultural impact. Directed by Ridley Scott, "1984" used a dystopian narrative to position Apple as the brand that would disrupt the status quo and empower the individual. Its creative risk, cultural resonance, and sheer iconic status make it a must-have in any portfolio.
2 Nike - "Just Do It" (The Original Campaign) - Why: The simplicity and emotional power of this campaign revolutionized not only Nike but the entire athletic wear industry. The "Just Do It" tagline transcended product advertising and became a motivational mantra. The campaign brilliantly merged sport with lifestyle, inspiring people to take action, whether they were athletes or not. It’s a perfect example of how a brand can tap into universal human emotions to drive loyalty and relevance. The longevity and adaptability of this campaign make it a standout in advertising history.
3 Volkswagen - "Think Small" - Why: This ad, created by the legendary agency Doyle Dane Bernbach (DDB) in the 1960s, is often regarded as one of the most important advertisements ever created. The concept of "Think Small" was a radical departure from the big, bold, and flashy car ads of the time. It highlighted the Beetle’s modesty and charm, challenging American consumerism. Its honesty and clever simplicity have made it timeless. It showed that advertising doesn't always have to follow conventions—sometimes, it’s better to go against the grain.

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?