Maura Munaf Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
Originally from Jakarta, Indonesia, I'm a Boston-based copywriter working at Digitas and GroupeConnect.
What word would you best use to describe your office’s culture? Give us an example
Open-minded, empathetic, growth-oriented.
If you were stranded on a desert island and could only use one app., which app would it be?
UberEats. Because food is life.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Maura Munaf:
- 1 Frida Mom's Golden Globe Spot. I would have loved to become a part of a brave, unapologetic, and truthful portrayal of what it means to be a mother, even if it was banned by ABC & The Oscars for showing
- 2 Nike's Dream Crazy. What a striking demonstration of how a brand can take a stand on social issues that matter, and focus on the people rather than the product.
- 3 Alzheimer Netherland's Facebook Campaign. They tag you in photos of an event where you see you’re really there (using photoshop), but which you never went to. That's disorienting, and that's what Alzheimer feels like. Recreating the sensory and memory disconnect to raise awareness of the condition.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I think Hammerhead Navigation's device is an innovative solution for bike-riders, based on a well-researched insight. Agency involvement toward the development of products for clients is a testimony to how the combined effort of creative, technology, and psychology/behavioral research can breed the best ideas out there. The marketing and strategy driving this will bring such ideas to the masses, and that's when people can take value from them.
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