Wired Italia - "The B A.I. S"

TBWA\ITALIA

TBWA\ITALIA Milan, Italy

491

Title	The B A.I. S
Brief	We gave an A.I. text-to-image generator some simple prompts, such as /imagine a manager, a thug, two lovers. The results? It would inevitably perpetuate stereotypes. All the managers it imagined were male, all the thugs were people of colour, all the lovers were heterosexual. Many many other examples confirmed these biases.We let these powerful and appalling images speak for themselves. Unaltered, they become the visuals of our campaign, a clear and impactful way to visualize the issue at hand, and to generate conversation about it.Each visual came with a provoking headline, questioning if the problem resides in artificial intelligence, or human ignorance.
Agency	TBWA\ITALIA
Campaign	A.I. Bias
Advertiser	Wired Italia
Brand	Wired Italia
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Chief Creative Officer	M...o P...no Subscribers Only
Creative Director	F...k G....ni Subscribers Only
Creative Director	Vi....ia Ap....la Subscribers Only
Copywriter	Al.....dro M...i Subscribers Only
Art Director	L..a At.....io Subscribers Only
Social Media Supervisor	E...a M....ni Subscribers Only
Motion Graphic Designer	Ga....le C...i Subscribers Only