Maher Al Halabi Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

I have experience as an Art Director. Additionally, I pursue my musical interests, further enriching my creative palette.

What word would you best use to describe your office’s culture? Give us an example

Fun and Collaborative.

If you were stranded on a desert island and could only use one app., which app would it be?

YouTube, lol

I can almost check anything I want

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Maher Al Halabi:

1 Dove's "Real Beauty" Campaign, this is an ongoing campaign breaking all stereotypes about beauty, showing what real beauty is.
2 Nike's "Dream Crazy", This campaign is a conversations about social justice and empowerment.
3 Always' "Like a Girl" Campaign, it challenges gender stereotypes and empower girls' confidence.

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?

There is nothing wrong with agencies gets involved developing new products, creativity has no rules. Also the product is promising player in the cycling tech market, offering cyclists a solution for navigation and performance tracking. Though users should consider their specific needs to determine if Hammerhead's offerings align with their cycling goals.