Title | Legends of the Driveway |
Agency | David&Goliath |
Campaign | Legends of the Driveway |
Advertiser | Kia Motors |
Brand | 2023 Kia Telluride |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Automotive |
Story | The driveway. Whether it was on your own home court or the neighborhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and lessons you can look back on for a lifetime. In the latest campaign for the 2023 Telluride SUV titled “Legends of the Driveway” by David&Goliath (D&G), Kia reminds us that the driveway is where the worlds of basketball and cars meet, representing the beginning of your legendary journey— whether in life or simply from the seat of your car. In celebration of their 16th Year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. No matter who you are, where you come from, or how old you are, games on driveways are the character-building moments we can all relate to and it’s where we find the Kia Telluride X-Pro in all its legendary performance status. The tool with the capability we need to go live a memorable life. Every day, driveways in America are creating legends on and off the court and moments of a lifetime. In the :30 broadcast spot, which went live on October 18th just in time for the NBA season tip-off, the creative opens with a series of hoops from an assortment of different homes and driveways. “HORSE game winners with their eyes closed”, “dunks over yesterday’s newspaper” and “free throws from the crack of the concrete” are just some lines inspirationally voiced over scenes of ballers of all ages and fan bases, shooting hoops from their driveways. The spot closes with the tagline “Here’s to the Legends of the Driveway” as we see a young father and his two kids shoot their best shots. “Kia is more than a sponsor, they are part of the NBA,” said Ben Purcell, Chief Creative Officer at D&G. “As fans of the NBA, like their audience, they know where that first inspiration comes from— the driveway. We wanted to create a campaign that taps into the excitement and energy you felt as a kid playing some hoops after school which led to some legendary dreams for the future. To bring this to life, we worked with director Stuart McIntrye to send teams of documentarians across the country to capture driveways of all kinds. The beauty of this idea is that there’s a truth we can all relate to. We applaud Kia for seeing the power of the idea and enabling us to do it justice.” |
Media Type | Digital |
Length | |
Founder and Creative Chairman | David Angelo |
Chief Creative Officer | Ben Purcell |
Chief of Social Impact | Blake Winfree |
Executive Creative Director | Frauke Tiemann |
CD/Art Director | Ben Sweitzer |
CD/Copywriter | Sammy Glicker |
ACD/Art Director | Israel Medeiros |
ACD/Copywriter | Marcos Botelho |
Head of Strategy | Melissa Cabral |
Group Communications Strategy Director | Jeff Cannata |
Group Strategy Director | Bruno Cunha |
Associate Strategy Director | Kelly Slater |
Junior Strategist | Kelsey Hillner |
Managing Director of Broadcast Production | Paul Albanese |
Group Executive Producer | Christopher Coleman |
Senior Producer | Jane Krull |
Executive Art Producer | Cara Nieto |
Managing Director, Integrated Production and Technology Services | Peter Bassett |
Senior Digital Producer | Michael Van Pelt |
Associate Digital Producer | Julia Minucci |
Director of Business Affairs | Quynh-An Phan |
Associate Business Affairs Manager | Kristina Van |
Managing Director | Lisa Tanner |
Account Director | Allison Draskovich |
Account Director | Kylie Harmon |
Management Supervisor | Jonathan Cleveland |
Account Supervisor | Andrea Cadloni |
Senior Account Executive | Ene Obeya |
Assistant Account Executive | Connor Heffernan |
Director of Project Management | Amy Chiang |
Project Manager | David Sukal |
Project Coordinator | Natalie Chaparyan |
Product Information Manager | Mark McNaul |
Production Company | Somesuch |
Director | Stuart McIntyre |
Co-Founder | Sally Campbell |
Co-Founder | Tim Nash |
Managing Director Executive Producer | Seth Wilson |
Executive Producer | Bridgitte Pugh |
Head of Production | Roger Zorovich |
Producer | Kristin Porter |
Editorial house | Spinach LA |
Managing Director | Adam Bright |
Executive Producer | Jonathan Carpio |
Senior Post Producer | Cristy Torres |
Editor | Rami D’Aguiar |
Assistant Editor | Damian Standen |
Editor | Juan-Pablo Digenio |
Assistant Editor | Jared Deaver |
VFX Company | KEVIN |
Partner/Sr. Executive Producer | Sue Troyan |
Partner/Executive Creative Director | Tim Davies |
VFX Supervisor / 2D Lead | Gareth Parr |
Senior VFX Producer | Jami Schakel |
VFX Coordinator | Connor Van der Linde |
2D | Steve Gibbons |
2D | Robert Murdock |
2D | Dag Ivarsoy |
Music Company | We Are Walker |
Managing Director | Sara Matarazzo |
Senior Executive Producer | Stephanie Pigott |
Senior Producer | Danielle Soury |
Sound Design | LA Studios |
Sound Design | Margarita Mix |
Sound Designer Mixer | Nathan Dubin |
Executive Producers | Paula Arnett |
Executive Producers | Whitney Morris |