Nada Andersen Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
Being part of the PHNX Jury from its very inception has been a deeply meaningful experience for me. I was drawn to the idea behind PHNX, especially its emergence during the challenging times of Covid, as a platform that celebrates resilience, creativity, and innovation.
As a judge, I want to bring a critical yet constructive perspective. My approach includes a sharp, questioning angle - probing the depth of ideas, the clarity of execution, and the impact of the work. Additionally, I have a mean eye for design. My goal is to contribute to a judging process that will honour the most deserving entries.
As a judge, I want to bring a critical yet constructive perspective. My approach includes a sharp, questioning angle - probing the depth of ideas, the clarity of execution, and the impact of the work. Additionally, I have a mean eye for design. My goal is to contribute to a judging process that will honour the most deserving entries.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
Local and Grassroots Creativity, used to address community-specific issues and showcase unique cultural perspectives.
Sustainability and Ethical Design, including innovative solutions that reduce waste, use eco-friendly materials and promote circular economies.
Community-Based Art and Public Installations that foster community involvement and urban beautification and showcase the power of art in everyday life.
Sustainability and Ethical Design, including innovative solutions that reduce waste, use eco-friendly materials and promote circular economies.
Community-Based Art and Public Installations that foster community involvement and urban beautification and showcase the power of art in everyday life.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
It's still the usual suspects: the USA, the UK, Scandinavian countries, Japan, and Australia. I hope to see exciting and interesting work from China and India, also other countries in Asia.
What trends or cultural shifts do you think will define the most impactful creative work this year?
I hope to see work done traditionally, using a chisel, hammer, paintbrush, and spray can. While creativity is exploding thanks to AI and digital media, I hope to see more man-made, retro, stylish, perhaps traditionalist and conservative work.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
Do fearless work. If it gets killed in the boardroom, and it will, most of the time, just know that the right client is not yet with you. Then, one day, it will happen. Just keep presenting fearless, fierce work.
Which creative minds are inspiring you the most right now?
Arne Jacobsen always inspires me with the simplicity of his visual expressions, which he transforms into valuable objects. Olivier Altmann remains an inspiration for transforming an idea into an emotive message that connects products, hearts, and minds.
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