Title | Forza Canada |
Agency | Dentsu Creative |
Campaign | Forza Canada |
Advertiser | Mondelēz International, Inc. |
Brand | Fonzies |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Food |
Story | In April 2022 Italy failed to qualify for the World Cup. The most passionate and insane football fans in the world had no one to cheer for.But someone else qualified: Canada, the nation with the fewest football fans in the world. That's why Fonzies created Forza Canada: the first activation that turned desperate Italian fans into die hard Canadian supporters. |
Media Type | Digital |
Length | |
Chief Creative Officer | Riccardo Fregoso |
Executive Creative Director | Maurizio Tozzini |
Executive Creative Director | Giulio Frittaion |
Art Director | Nadia Charif |
Copywriter | Francesco Vecchi |
Art Director | Edoardo Serafini |
Creative Director | Giorgio Maria Bologna |
Copywriter | Lorenzo Bonechi |
Art Director | Matteo Francesco Bardoscia |