| Title | Maria |
| Agency | LXB Communication Marketing |
| Campaign | Maria |
| Advertiser | Gouvernement du Québec |
| Brand | Ministère de la Famille et des aînés du Québec |
| Posted | March 2008 |
| Product | Social services |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Thanks Maria |
| Story | Use radio to convey the importance and contribution of elders in our society |
| Philosophy | Use an emotional platform to reach people where their judgemental attitudes live: their heart. |
| Problem | Counteract the overall judgemental attitude of "has-beens" and "uselesness" people generally have towards elders |
| Media Type | Radio |
| Length | |
| Market | Canada |
| Creative Director | Pier Lalonde |
| Account Director | Manon Deschênes |
| Copywriter | Pier Lalonde |
| Production Company Producer | Olivier Langevin |
| Sound Design Company | Studio Expression |
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