| Title | The Friendly Break Up Collection |
| Brief | The Friendly Break Up Collection is a new home furnishing line that breaks up when you do.The collection includes furniture conceived as a unit but that can be divided into two, maintaining the initial aesthetics and utility; thus, facilitating the division of material goods. It is a simple but innovative idea that allows you to start over and move with a part of the original piece of furniture, but at the same time looks complete and can still be enjoyed.The Friendly Breakup Collection is an innovation that adapts to increasing rates of divorce and flat sharing among young people. This new modular range of furniture splits in two, encouraging friendlier s belongings splitting between couples and even friends. |
| Agency | Wunderman Thompson |
| Campaign | The Friendly Break Up Collection |
| Advertiser | FC home & Deco |
| Brand | FC home & Deco |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Global Chief Creative Officer | ..s K....en Subscribers Only |
| Global Chief Creative Officer | D...el B...er Subscribers Only |
| Global Executive Creative Director | Se.....an Ta....ga Subscribers Only |
| Global Executive Creative Director | D...el M....er Subscribers Only |
| Chief Executive Officer (CEO) | P..l Th.....ke Subscribers Only |
| VP Creative | J..e A...to Subscribers Only |
| Executive Creative Director | B...o Re.....do Subscribers Only |
| Executive Creative Director | H..d .f C....nt L...m Subscribers Only |
| Creative Director | D...o Fi....oa Subscribers Only |
| Creative Art Director | J...o S...a Subscribers Only |
| Copywriter | M....za Q...pe Subscribers Only |
| Art Director | N...y P...ez .e .a V..a Subscribers Only |
| Art Director | D...o Iz.....do Subscribers Only |
| Managing Director | C...os B...al Subscribers Only |
| Account Director | V..a C...ez Subscribers Only |
| Agency Producer | S...io B...io .. Subscribers Only |
| Chief Strategy Officer | V...tor G...ón Subscribers Only |
| Production Company | L....le P..t Subscribers Only |
| Director | M...in D...zo Subscribers Only |
| Director | S..a M..a Subscribers Only |
| Production Company Producer | J..e A...l Subscribers Only |
| Production Company Producer | A...an A...ni Subscribers Only |
| Production Company Producer | V..o P....al Subscribers Only |
| Production Company Producer | ..a Ca....al Subscribers Only |
| Production Company Producer | N....as T....to Subscribers Only |
| Music | Jo....an G....an Subscribers Only |
| Sound | Jo....an G....an Subscribers Only |
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- BRAND:
- Gloria
- AGENCY:
- Fahrenheit DDB
The Friendly Break Up Collection
- BRAND:
- FC home & Deco
- AGENCY:
- Wunderman Thompson