Project Director
at
SCOPE
| Title | La French Banane |
| Brief | The Guadeloupe and Martinique Banana Producers’ Union (UGPBAN), which brings together 550 banana producers from the two French islands, is unveiling its new communication campaign to promote French bananas to the mainland population.By grounding this campaign in a light-hearted “Frenchness” that gives pride of place to the banana, while subtly evoking French symbols, we are elevating the banana to the same level as other products that inspire great national pride, such as cheese, wine, or even the famed baguette...The poster campaign could be seen in Paris (Metro entrances / 4x3 and bus shelters) and in several French cities in May and October 2022, across the networks of Extérion, JC Decaux and Clear Channel. |
| Agency | Brainsonic |
| Campaign | La French Banane |
| Advertiser | UGPBAN |
| Brand | UGPBAN |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Cheffe de groupe Marketing UGPBAN / FRUIDOR | A...ey K....za Subscribers Only |
| Directeur Général UGPBAN / FRUIDOR | P...re M....ux Subscribers Only |
| Executive Creative Director | A...n Pe....ut Subscribers Only |
| Directrice conseil | S...h E....ta Subscribers Only |
| Concepteur-rédacteur | S�.....ien Co.....le Subscribers Only |
| Art Director | T...as A...in Subscribers Only |
| Directrice de projets | S...h B...es Subscribers Only |
| Illustrations Artist | peni.........azon Subscribers Only |
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La French Banane (French)
- BRAND:
- UGPBAN
- AGENCY:
- Brainsonic