| Title | The Experimental |
| Brief | Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking. |
| Agency |
BBDO Bangkok
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| Campaign |
The e-cigarette prevention campaign
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| Advertiser |
Thai Health Promotion Foundation
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| Brand |
Thai Health Promotion
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Chief Creative Officer |
T....rn Bo.....ate Subscribers Only
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| Creative Director |
T....rn Bo.....ate Subscribers Only
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| Associate Creative Director |
A...p Kh....ng Subscribers Only
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| Copywriter |
Pa....ng N...u Subscribers Only
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| Art Director |
Na.....ee Kh....im Subscribers Only
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| Executive Assistant |
M...ra Suk.......nit Subscribers Only
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| Account Executive |
Po.....nok Wut.......orn Subscribers Only
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| Group Business Director |
T....na Vas.......ong Subscribers Only
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| Account Director |
M..a Ko......ich Subscribers Only
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| Agency Producer |
To....ak Jira.........gsri Subscribers Only
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| Production Company |
..m F...s Subscribers Only
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| Director |
S...on Pe.....wan Subscribers Only
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| Executive Producer |
Pa......itr Tr......ate Subscribers Only
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| Producer |
N..a Mo.....ul .a a....ya Subscribers Only
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