Title | Keep Your Essence 1 |
Agency | Grabarz & Partner |
Campaign | Keep Your Essence |
Advertiser | Dr. Ing. h.c. F. Porsche AG |
Brand | Porsche |
Date of First Broadcast/Publication | 2024 / 1 |
Business Sector | Sport Cars |
Tagline | Change Your Look, Not Your Style. |
Philosophy | With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign. |
Media Type | Outdoor/Out of Home |
Length | |
Regie | James F. Coton |
Production Company | Hochkant Film GmbH & Co KG |
Chief Marketing Officer (CMO) | Robert Ader |
Advertising Manager | Oliver Hoffmann |
Advertising Manager | Dominique Tascioglu |
Advertising Manager | Alexander Georgoudakis |
Advertising Manager | Laura Rögner |
Advertising Manager | David Papenheim |
Advertising Manager | Marius Kreisle |
Managing Director | Julica Hauke |
Executive Client Service Director | Florian Kruse |
Executive Client Service Director | Sarah Pack |
Account Director | Franziska Lehmann |
Account Manager | Antonia Welst |
Account Manager | Anna Hipp |
Account Director | Gesa Braun |
Junior Account Manager | Hanna Nyhuis |
Creative Managing Director | Ralf Heuel |
Lead Creative Specialist | Florian Pack |
Executive Creative Director | Annika Stierl |
Executive Creative Director | Robert Jung |
Creative Director | Tim Lehnebach |
Art Director | Sascha Genc |
Art Director | Hanna Röder |
Senior Art Director | Lisa-Marie Freuken |
Managing Director Strategy | Bastian Goldschmidt |
Strategy Director | Lisa Walz |
Digital Account Director | Cara Rösel |
Managing Partner/Chief Creative Officer | Ralf Heuel |
Creative Director Copy Digital | Charlotte Gärtner |
Lead Creative Specialist | Ralf Nolting |
Creative Specialist Copy | Andrew McEvoy |
Senior Art Director | Lucas Osis |
Senior Art Director | Alberto Espeja |
Digital Art Director | Lynn Darlisson |
Digital Art Director | Celina Kahlner |
UX/UI | Jennifer Di Martino |
UX/UI | Sarah Uphoff |
Senior Copywriter | Heiko Thieß |
Senior Copywriter | Marcio Bittencourt |
Copywriter | Camillo Rolfes |
Managing Partner/Chief Strategy Officer | Bastian Goldschmidt |
Strategist | Alina Born |
Art Buying/Creative Production | Axel Leyck |
Art Buying/Creative Production | Indra Habermann |
Art Buying/Creative Production | Anne Zacharias |
Creative Services | Jörg Nagel |
Creative Services | Christoph Heller |
Creative Services | Kristen Debrassine |
Creative Services | Melanie Marschefski |
Creative Alliance | Saatchi & Saatchi Shanghai |
Creative Alliance | Cramer-Krasselt |
Media Agency | PHD |
Representation | shotview |
Photoproduction Company | WIDE Production |
Print Producer | Volker Dencks |
Print Producer | Daniela Witting |
Styling | Elena Psalti |
Hair and Makeup | Caroline Torbahn |
Post Production | Zoot |
Director | James F. Coton |
Cinematography | Matias Penachino |
Executive Producer | Auro Stagge |
Producer | Matthias Kraft |
Production Assistant | Semeli Loukeri |
Casting Director | Christiane Messow |
Production Designer HL | Bader el Hindi |
Production Designer | Irina Magdalincheva |
Production Designer | Nadejda Pachova |
Videographer | Philipp Bach |
Styling | Julia Quante |
Lighting | Thorben Winkler |
Post-production Producer | Ina Alabowitz |
Editor | James F. Coton |
Editor | Marcello Sanna |
Editor | Florian Pack |
Editor | Matthias Graatz |
Editor | Christian Zimmermann |
Editor | Philipp Bach |
Grade | Nicke Cantarelli |
Grade | Johann Nurmilehto |
Online Supervision | Dominik Eckold |
Online Supervision | Janine Brömse |
Nuke Artist | Marco Pelzl |
Nuke Artist | Christian Stanzl |
Nuke Artist | Yves Bischoff |
Nuke Artist | Johannes Bogenhausen |
Nuke Artist | Elmar Pohl |
Nuke Artist | Puk Khantho |
Motion Graphics | Danial Ghods |
Motion Graphics | Frank Patzke |
Music | BMM Network |
Music Producer | Joseph Petitpain |
Artists | The Everlasters |
Sound Production | Sourcesound |
Sound Designer | Charles Deenen |
Sound Designer | Daniel Lepervanche |