Title | iiRobots |
Agency | House 337 |
Campaign | iiRobots |
Advertiser | Interactive Investor |
Brand | interactive investor |
Date of First Broadcast/Publication | 2023 / 10 |
Business Sector | Online Financial Service |
Philosophy | House 337 has created the first brand campaign for interactive investor, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers. The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how - that mirror the brand’s logo. The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent. In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i. Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside Guy, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November. The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels. Star Wars character designer Luke Fisher sketched the initial designs and the visual effects masters at 1920vfx did the rest. The robots were created through a collaboration with all stakeholders involved from the very start of the project. The final robots look and sound like characters that George Lucas would be proud of. |
Media Type | Television |
Length | |
Advertising Manager | Gemma Buckwell |
Advertising Manager | Chris Clark |
Creative Director | Steve Hawthorne |
Creative Director | Katy Hopkins |
Creative | Gabby Kohli |
Creative | Nick Coates |
Planner | Rachel O’Donovan |
Planner | Isaac Blackbourne |
Account Management | Nick Pawlak |
Account Management | Nick Cooper |
Account Management | Siena Singh |
Agency Producer | Rory Elms |
Agency Assistant Producer | Lilliana Silva |
Project Manager | Sarah Large |
Production Company | Merman |
Director | Guy Manwaring |
Producer | Jess Ensor |
Editor | Leo King |
Editing Company | Stitch |
Post Production | 1920 |
Post Production | Bill McNamara |
Post Production | Ben Revens |
Post Production | Chris King |
Post Production | Adam Gramlick |
Post Production | David Recsenyi |
Post Production | Elena Shurkus |
Post Production | Lucy Wright |
Post Production | Ognjen Vukovic |
Post Production | Will Davies |
Post Production | Miles Tomalin |
Post Production | Arda Sernaz |
Post Production | Joe Baker |
Post Production | Eva Bennett |
Post Production | Vincenzo Giaquinto |
Post Production | Ryan Hadfield |
Post Production | Alejandro Marzo |
Post Production | Doruk Saglam |
Post Production | Loredana Gangemi |
Post Production | Kai Van Beers |
Post Production | Ross Culligan |
Post Production | Ella Whiting |
Sound Designer | Culum Simpson |
Sound Design Company | Strings and Tins |
Sound | Laura-Leigh Smith |