Aditi Sobti Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I am Aditi, an Art Director based in New York. I am currently a Junior Art Director at TEAM Enterprises.
What word would you best use to describe your office’s culture? Give us an example
Community. My office works with the community to create brand experiences.
If you were stranded on a desert island and could only use one app., which app would it be?
Instagram
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Aditi Sobti:
- 1 Nike: Just Do it
- 2 Dove Real Beauty
- 3 Tide: It's a Tide Ad
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I think the idea of an agency is to be multi-disciplinary and not limited to a streamlined approach. It is wonderful that agencies have expanded their capabilities to accommodate other disciplines and go into the future with a well-rounded team.
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