Pierre Viallaneix
Executive Creative Director at Saatchi & Saatchi
Paris, France
TitleForbidden jobs
BriefTo combat this gender imbalance in the digital and tech professions, we have devised an unprecedented awareness campaign:The Forbidden Jobs.The first job offers to work in digital, completely prohibited to women.A hack of the professional social network Linkedin, censoring job offers in the digital world with the help of a “gendered content” filter.A provocation to encourage every woman to “see nevertheless” the reality of the digital industry and to overcome these barriers by training with Social Builder to access a career of the future in tech.
Agency
Campaign The Forbidden Jobs
Advertiser Social Builder
Brand Social Builder

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