Campbell Company of Canada - "Turkeyware"

Zulu Alpha Kilo Toronto, Canada

Awards

723

Brand: Campbell Company of Canada
Country: Canada

Advertiser: Campbell Company of Canada

Title	Turkeyware
Brief	Campbell's holiday sides recipes are so good, they could be the main course. So we decided to put our sides at the centre of the holiday table with Campbell's Turkeyware—a lifelike, roasted, ceramic turkey that acts as a serving vessel for your favourite side dishes. We worked with designers, 3D artists, Hollywood prop makers and ceramicists to take our idea from sketches to technical drawings, to prototypes, to the finished and lifelike turkey serving dish—it was even food safe. We debuted Campbell’s Turkeyware through a 360° digitally-led campaign, creating hundreds more turkey dishes to give away to influencers and everyday holiday hosts. And people ate it up, along with all of the delicious Campbell’s sides inside of it—proving that during the holidays, it’s all about the sides.
Agency	Zulu Alpha Kilo
Campaign	It’s All About the Sides, Campbell Company of Canada/Campbell Soup Company
Advertiser	Campbell Company of Canada
Brand	Campbell Company of Canada
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Length	91 seconds
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