Women in Poland hear the word “NO” too often. YES, a Polish jewelry brand made by women for women, wants them to hear “YES” instead.That’s why we created the campaign “I'm a Woman”. A campaign aimed at paying tribute to all Polish real women - their diversity, courage, independence, emotions, and sensitivity.The main piece of the campaign was a film in which we portrayed strong and exceptional women being who they really are: a influencer mom breastfeeding her kid in public; an Olympic runner-up displaying her love for her girlfriend; a cancer survivor encouraging people to get tested and prevent breast cancer; a woman who became a model at the age of 74 and proves that beauty has no age, and a plus-size model who defies societal body expectations.We knew we were doing something right when TVP, Polish public television controlled by the right-wing government, censored its broadcasting.