Title | Mum’s Secret Helper |
Agency | Ogilvy Berlin |
Campaign | Mum’s Secret Helper |
Advertiser | N/A |
Brand | Milka |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Chocolate |
Philosophy | For their new Easter story, Milka returned to their iconic chocolate bunny as a symbol of family celebration at the start of spring. To show the power of the Easter egg hunt, the campaign told the tale of a single Mother who attempts to balance work and family life with the preparation of an egg hunt, seemingly without the support of her daughters. When the preparations feel too much, an accident threatens to ruin Easter day, but becomes a moment of bonding between the Mother and her teenage daughter that reinforces their family bond. |
Media Type | Digital |
Length | |
Advertising Manager | Amy Tay |
Advertising Manager | Marie Ellul |
Advertising Manager | Silvia Samper Merino |
Advertising Manager | Ann-Sophie Parmentier |
Advertising Manager | An Peeters |
Creative Agency | WPP All Stars |
Regional Chief Creative Officer | Stephan Vogel |
Creative Client Lead | Nadia Katsiouli |
Executive Creative Director | Felipe Galiano |
Executive Creative Director | Matt Longstaff |
Senior Copywriter | Annalena Johannhörster |
Senior Art Director | Cheryl Lee |
Art Director | Dennis Engel |
Client Services Director | Melina Boelen |
Account Manager | Thiago Almeida |
Chief Strategy Officer | Brian McCarter |
Chief Strategy Officer, Digital | Jakub Hodbod |
Head of Strategy | Hannah Wren |
Strategy Director | Izabela Ryszkowska |
Junior Strategic Planner | Kasia Uherek |
Senior Executive Creative Producer | Meike Sinemus |
Senior Post-Producer | Thorsten Vogel |
Production Company | Bonaparte Films |
Post Production | Hogarth Worldwide |
Media Agency | Publicis Media Gropper |
Director | Nicole Ackermann |
Director of Photography (DOP) | Khalid Mohtaseb |
Composer, Performer | Simon Kohler |
Singer | Mikhaela Faye |
Publisher | Field |