| Title | 1% is Just Enough |
| Brief | Kuckó Program, a small Hungarian foundation supporting children in need, faced thechallenge of standing out during the 1% tax donation season without a media budget.We launched a single pro-bono billboard campaign using only 1% of the ad space toamplify the message: “1% of your tax might seem small, but for children in need, it’s everything.” This simple yet powerful visual cut through the noise, turning into anational conversation. All with zero spent on media. |
| Agency | Lounge Design Ltd. |
| Campaign | 1% is Just Enough |
| Advertiser | Szintlépés Foundation |
| Brand | 1% tax |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | P...er Ra....cs Subscribers Only |
| Creative Group Head | T...�s U...r Subscribers Only |
| Copywriter | T...ea M...�ti Subscribers Only |
| Art Director | N...mi M...ik Subscribers Only |
| Art Director | D...iel V...a Subscribers Only |
| Art Director | M..té Re.....er Subscribers Only |
| Agency Designer | M...ton F...r Subscribers Only |
| CONTENT MANAGER | M...in S...ik Subscribers Only |
| Account Director | T...a K...is Subscribers Only |
| Account Manager | R...ka K....�th Subscribers Only |